With Det. G05294 of 07/05/2024 published in BUR Lazio 38 of 09/05/2024, the Director of the Regional Directorate for Economic Development, Productive Activities and Research approved the lists of admitted, coherent and fundable Projects and the corresponding grant awarded.

Among the accepted Projects appears the one submitted by Tech4All.

CUP: F88C24000190006

Grant awarded: 49,000

Abstract

The submitted project consists of three international fairs in Spain and one fair in Italy with international significance (listed in the national fair catalog). The common element of the 4 expo opportunities is the target audience they are aimed at, namely the world of education and academia, a sector in which the university spin-off Tech4All has been operating since 2022. The company Tech4All srl is a university spin-off of the University of Tuscia born from a European project, VRAIlexia, a project created and designed to facilitate the academic path of students with dyslexia. The project involved several partners, including the Universidad de Córdoba (Spain). During the meetings among the project partners, the initiative brought forward by the spin-off, namely the Reasy app, a platform for making studying accessible and inclusive, was also promoted. In the period following the presentation of the initiative to the Spanish partner, we measured an increase in registrations from Spanish users and requests for quotes from local universities and associations on dyslexia. The company’s internationalization and growth strategy includes the involvement and contracting of partnerships with companies that distribute educational products in Spain, particularly educational publishing houses and companies that distribute educational technology products.

Purpose

The purpose of the project is to access with relative ease an already established sales network and trusted relationships between local companies, product distribution partners, and the schools and universities to which Reasy will be sold.

Participation in the fairs described below is an important opportunity for us to:

• activate new relationships with local retailers specializing in education, establishing initial contact in an extremely vertical context to the target industry;
• gather feedback of Reasy’s proposed value proposition directly from the field in order to better represent the market analysis for the company’s internationalization strategy;
• create a localized brand image that can facilitate the contracting of partnership agreements at a later stage.